PROMACTA PATIENT CAMPAIGN LAUNCH
The Brief: Launch the newest direct-to-consumer campaign on website and other digital collateral for a rare disease treatment with multiple indications, supporting awareness and engagement on a global scale.
My Approach: Directed creative execution, leading photography compositing and art direction to humanize the patient experience. Oversaw development of website integration. Ensured cohesive messaging and visuals across all digital touchpoints to support a unified global rollout.
Results: Campaign efforts resulted in brand achieving $1B blockbuster status and securing an additional $500M marketing budget.
