CELGENE MECHANISM VIDEO
The Brief: Educate complex biological mechanism advancements through a visually engaging MOA video for a health-practitioner audience interested about multiple-sclerosis.
My Approach: Led creative direction from concept through motion, guiding animators and 3D artists with detailed storyboards and visual frameworks. Collaborated closely with medical, digital, and account teams to ensure scientific integrity while helping intertwine the visual story to the script-in-progress.
Results: With sufficient data, the drug was approved by the FDA for relapsing MS and is now a potential blockbuster drug.
