The Brief: Design and deliver a large-scale interactive digital quiz experience for the Oncology Nursing Society (ONS) Annual Conference. The project required translating complex clinical content into an intuitive, engaging experience while meeting an aggressive launch timeline.
My Approach: Led the creative direction and end-to-end execution of the experience, managing a UX/UI designer and overseeing the design and production of more than 70 interactive screens. I established the creative framework, ensured consistency across the experience, and partnered closely with cross-functional teams to keep the project on schedule while maintaining a high standard of design quality and usability.
Results: Successfully launched the experience for the ONS Annual Conference on time and to client satisfaction. The work was so well received that the client requested the platform be adapted and reused for the American Society of Clinical Oncology (ASCO) Annual Meeting, extending the impact of the original solution.