ATMEL WEBSITE + UI REFRESH, SALESFORCE
The Brief: Refresh Atmel Technologies’ website imagery and Salesforce user interface, enhancing usability and aligning the digital experience with the brand’s advanced technology reputation.
My Approach: Provided creative direction for the redesign by focusing on clarity and improved Salesforce integration by receiving feedback on current user experiences. The updated interface strengthened both internal and external use during a period of organizational transition.
Results: Soon after, Atmel Corporation—renowned for semiconductor design and manufacturing, was acquired by Microchip Technology.