U.S. BANK MOBILE PAYMENTS LAUNCH
The Brief: Introduce U.S. Bank’s mobile payments offering through a dedicated website, social media creative and supporting campaign materials.
My Approach: Collaborated within a lean design team to shape the digital experience, ensuring clarity, usability, and timely delivery. Supported the launch with print collateral that helped consumers and businesses easily understand the new technology while leveraging Apple, Samsung and Android branding.
Results: The successful launch of a cutting-edge endeavor dedicated to the conception of mobile payments (2015) ensured seamless integration and optimal user experience for a prompt deployment; allowing U.S. Bank to be the first bank to offer mobile payments.
