SIV BIOME MECHANISM VIDEO
The Brief: Translate complex science behind the new brand SIV Skincare’s spore-based, biome-balancing formulations into an accessible visual three-minute story with voice-over, background music and multiple aspect ratios for various platforms.
My Approach: Created MOA visuals that balanced scientific accuracy with clear storytelling and branding complimentary to SIV’s sleek consumer-facing style. Hired animator, producer and voice actor within budget and after storyboard was approved to be mindful of cost.
Results: As pioneers of spore-based, quorum sensing, biome-balancing skincare, SIV has seen tremendous growth since releasing the educational video to physicians—getting publicity from around the world including publications like VOGUE. Our project immersed viewers in a world both intricate and impactful, elevating the brand's equity to expand its product-line.
