autumn haddad creative

Promacta Meal Planner

 

MEAL PLANNER

The Brief: Develop an informative day-to-day nutritional guide featuring educational data and recipe options for patients with specialized dietary needs.

My Approach: Applied strategic design and storytelling to create visuals that reflect the brand’s essence. Partnered cross-functionally to deliver thoughtful, user-centric creative that supports a cohesive guest experience.

Results: From initial concept to final delivery; collaborating with the medical team, copywriters, retouchers and other key stakeholders resulted in a holistically effective outcome as the meal planner was the first step to include nutritional value for adult patients.

 
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