JAZZ MECHANISM VIDEO
The Brief: Collaborate across creative, strategy, and production teams to concept, design, and deliver a mechanism of action video for Obstructive Sleep Apne, clearly communicating complex information in a friendly tone.
My Approach: After a competitive audit, I focused on translating technical concepts into visual storytelling that resonated with both subject-matter experts and patients. Led a team of animators and 3D artists through the full production process, ensuring alignment with copy, account, and strategy partners to uphold creative goals through scientific clarity.
Results: Less than one year after creating the data-packed video, the phase-3 drug was approved by the FDA and has since become a multi-billion dollar brand called Sunosi.
