POP-UP EVENT SPACE, ANHEUSER BUSCH
As the advising Creative Director for a new business, I worked with senior leadership to come up with experiences that will be offered to consumers as well as three visual identity options that are compatible and memorable within the industry’s landscape. This is an example of the winning identity being rolled out (2019).
LOGO + ICON DESIGNS
Throughout the years I’ve created dozens of brand marks for businesses and iconography to help tell a story. Below are a few of the more recent designs.
FLAMA BRAND ESSENCE BOOK DESIGN
After interviewing the Flama team about long and short term goals, needs and concerns, we had a creative workshop about what visual style would best match the new company's personality. With much to work with, the feedback was then organized for our partner agency Troika to execute marketing messaging. Documenting a brand's essence keeps a team on the same page and offers clarity regarding uncertainties of a brand's personality, mission and tone of voice. Consider these pages the guiding archetype of a company's north star (2014).
ELAN + U.S. BANK MOBILE PAYMENTS (APPLE PAY, SAMSUNG PAY, ANDROID PAY) SOCIAL AND COLLATERAL LAUNCH (2015).
EDEN TECHNOLOGIES GLOBAL MARKETPLACE CREATIVE STRATEGY + LOGO DESIGN
In a booming market, Eden Technologies had a need to reach more of its prospects through best of class consultation. By servicing a workshop including a naming session, attributes, color palette and identity development, Ambiii was able to deliver an identity system that systematically locks up to the umbrella brand logo and captures the same look and feel (2015).
