BANYAN INN TCI SOCIAL CREATIVE LAUNCH
The Brief: Launch social creative for a new bed and breakfast in Turks and Caicos to build awareness, attract guests and establish a cohesive digital identity.
My Approach: Led the creative strategy from photography to messaging, highlighting the property’s unique story of building restoration, personal charm and hospitality. Developed a consistent brand presence across social platforms to drive engagement and cultivate an early community of potential guests.
Results: The boutique property ran a successful business for several years and sold for a substantial profit shortly after the pandemic marking a lucrative deal.
